๐Efficient  use  of resource.
 ๐Reduce  average  cost  of electric  power.
 ๐Lead to a  reduction  in  need  peaking capacity  and  higher  utilization  of generating power. 
๐A  proper  tariff  itself lead to peak  clipping  and  valley  filling.
 ๐Each consumer  should  be charged  equitably  for its  contribution   to the  total costs  for  generation,  transmission  and  distribution  of electric power.
The tariff structures  which  can  promote  DSM  activities  are as  under :
a. Time  of Day  Tariff  (ToD tariff): 
๐It is also  known  as Time of  Use Tariff.  ๐Tod  rates make  electricity more  expensive  when  it costs  more  to generate additional  electricity. 
๐It will encourage customer  to shift  their  load  whenever possible  from peak to off peak  thus  flattering  the load  curve.
๐ This  would  be  favourable  to customer  be  seeing the  reduced  bill.
๐ It is also  favourable  to electricity  utility  who  would  gain  by  decreased in  peak  load. 
๐ToD  electricity  meters have inbuilt  timing  unit. 
b) Seasonal  Tariff: 
๐Rate changes  across  the  season. 
๐It is economical  way of managing Demand. 
๐This  type  of tariff does  not  require  special type meters. 
๐Electricity  billing  frequency  has  to be  synchronized  with  time  when seasonal  rates come into  effect.
c)  Curtailable/Interruptible  (C/I)  rates: ๐These rates were suitable  only  for industrial  and  commercial consumers. ๐C/I rates offers incentives  to those  consumers  who reduce  demand  to a  predetermined  level,  when they  receive a notice  to this  effect from the utility. 
๐Success  depends  on  reliable communication  system.
✏️CUSTOMER ACCEPTANCE
๐Customer  satisfaction  should  be  an  index  for measuring  success  of DSM program. 
๐The utility  must  put  great  emphasis  on identifying  and  resolving  the problems  faced  by  customers. 
๐Customer  acceptance  means  willingness  of customer  to participate  in and  adopt  the programme initiated  by the  utility.
The factors  which influence  customer  participation  are: 
a)Incentives: Some programmes  offer specific  incentives  to the customers  to participate in  DSM  activities.  In Tod  tariff  the customers  save on  their  bills  by  shifting  energy usage. 
b) Marketing: Many  approaches   can  be used  to attract customers  to DSM  activities.  Door  to door  campaigns,  media  campaigns  can  help a lot in  this  direction.
 c) Effect  on service: Any  program  which  effects the  desired  energy service  will have effect on  customers  decision  whether  to adopt  the program  or  not.  The aim  should  be  to convince  the  customer  about economical  and  beneficial  for him. 
d) Consumer  Expenditure: High  efficiency equipment  need  more initial  investment.  The  customer  should  be  educated  after  life cycle costs.
 e) Attitude: The energy conservation  program  are more readily accepted and  adopted  than  valley  filling program.  Customers attitudes  can be  altered by  changing  beliefs,  feelings,  self perceptions  and  social  consciousness.
The decision  making process  for adoption  of DSM   program  is more complex  in  case of commercial and  industrial  consumers.  The  reasons are: 
๐The industries  process  required  to be  modified  may be very complex  and  may be  very complex  and  may require  special  design. 
๐The decision  may require  a  hierarchy  if individuals  representing different  functions  in  industrial  and  commercial organization. 
๐The decision  of management  may not  be  acceptable to the  work force.
✏️IMPLEMENTATION ISSUES 
Most  DSM  programs  achieve only  partial  success.  The factors which retain  the  consumers  to move towards energy conservation  are:
๐Lack  of Information :  Consumers  are generally unaware  of the opportunities  of improving  energy efficiency. Energy labels  on equipment's,  devices,  motors  etc  can  be helpful.
๐ Cost  of Energy  Efficient  Equipment: Most  of the customers  are not willing  to purchase  high  efficiency equipment  due  to high  cost. Manufactures  play main  role  in  developing  high  efficiency equipments. 
๐Tariff: In many countries  the tariff for some  categories  of consumers is very low, even lower than  cost  of electricity generation.
 ๐Poor  power  Quality  and Reliability: Many equipment  are  sensible to low  voltage and  voltage fluctuation.  Some equipment  consume more power  at  low  voltage.   Power  quality  and  reliability  must  be improved  for  the successive  implementation  of DSM. 
๐Unavailability  of Efficient  Equipments: Many  efficient equipment are not  available in  developing  countries.  The  manufactures  are reluctant  to start  production  of such equipments due to unsure market condition.   Unavailability  of raw materials are also the reason  for this.
๐Small  scale  Sector:   Many equipments are manufactured  in  Small scale industries.   Most  of these  are inefficient.   They produce  low efficient material  in  low cost. 
๐Retirement  of  Inefficient  and  old  Equipment: Most  of  the  time repair  leads  to increasing  inefficient.  They use  substandard equipments in  repair  works ๐Shortage  of skilled  staffs: For identifying, high  skilled  workers  were required. 
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